>> Jetzt Bestseller made in Austria entdecken

Positioning

The Marketing Classic


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Portrait

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 224
Erscheinungsdatum 01.01.2001
Sprache Englisch
ISBN 978-0-07-137358-6
Verlag McGraw-Hill Education Ltd
Maße (L/B/H) 20,3/13,6/1,5 cm
Gewicht 230 g
Verkaufsrang 1.423
Buch (Taschenbuch, Englisch)
19,99
inkl. gesetzl. MwSt. zzgl. Versandkosten
Versandfertig innerhalb 48 Stunden
Kostenlose Lieferung ab 30 Einkaufwert
Versandkostenfrei für Bonuscard-Kunden
In den Warenkorb
Filialabholung

Versandkostenfrei

Ihr Feedback zur Seite
Haben Sie alle relevanten Informationen erhalten?
Vielen Dank für Ihr Feedback!
Entschuldigung, beim Absenden Ihres Feedbacks ist ein Fehler passiert. Bitte versuchen Sie es erneut.

Wird oft zusammen gekauft

Positioning

Positioning

von Al Ries, Jack Trout
Buch (Taschenbuch)
19,99
+
=
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

von Al Ries, Jack Trout
Buch (Taschenbuch)
15,99
+
=

für

35,98

inkl. gesetzl. MwSt.

Alle kaufen

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.