Thalia

Apple's love of simplicity enables it to revolutionize-and, more importantly, to revolutionize repeatedly. It starts in Steve Jobs' head and cascades throughout the entire global organization. It can be seen in the way that Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity serves as a guideline, a work style, a goal and a measuring stick.

Ken Segall played a key role in Apple's resurrection, and now he breaks simplicity down to its core elements. He brings the principles of simplicity to life in context of milestone moments in Apple history., exploring how Apple's core obsession allows them to create products that people fall in love with and then communicate and market them with spectacular success.

Insanely Simple explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And it provides principles that readers can use in their own careers and organizations. They will understand how the power of simplicity can help anyone can stand out in a complicated world.